This product may have come into contact with the following: How many times have you been in a grocery store aisle reading an ingredient list of a new product with excitement only to find these words at the very bottom like a disappointing end to a great story. It can hit you like a ton of bricks, or knock the wind right out of you. For lack of a better term, it’s a real bummer.
As you put the item back, it’s easy to get discouraged, angry, or upset. You may curse the product or the company but, in my opinion, I think we should feel the exact opposite. Every time I see this or similar wording I’m happy I live in a time and a place where information is readily available for allergen safety. After all, precautionary labelling is completely voluntary in Canada.
I have vivid memories from when I was young of my mom calling company after company attempting to get information about production lines, products in the vicinity, and other foods that the company made. She spent hours with a house phone (on a cord I might add) pressed against her ear with boxes of food, paper, and permanent markers sprawled out in front of her. Each time she got a complete answer she’d mark a √ or X on the box and then feverishly write down any other information they would give her. She did this for hours on end just to find out if certain products were safe for me to eat, or because I mentioned I wanted try, for instance, Fruit Roll-Up© (which I couldn’t) or PopTarts© (which I could). She scoured this new frontier called the Internet for any information she could find, from website FAQ’s to small forums made up of other parents. She, just like many others, was desperate for some clarity or visibility to make sure our cupboards and grocery store aisle didn’t become a scary place. She spent hours on hold, getting half-truths, rude comments, or no answers at all just to ensure my childhood was a little bit better. She was a brave explorer in in a time where precautionary labelling was in its infancy – just trying to make sense of it all.
Today, that amount of effort seems daunting and overwhelming. I can only image the anxiety and fear she had each time a new food came into our house. Now, with food allergies being more prevalent, and manufacturers taking more precautions with their products and labelling, more information is at my finger tips from a variety of sources. If I have questions, I can contact a company by email, hotline, or check out reviews from thousands of others in various online media sources like websites, social media, articles, etc. If all that doesn’t satisfy my craving for knowledge I can reach out and read the many online publications dedicated to food allergy safety (and I can do that through social media as well). But my first step will always be reading an ingredient list.
I encourage you to read Health Canada’s interview with Food Allergy Canada where they detail the most recent food allergy labelling guidelines: http://foodallergycanada.ca/2016/10/5-questions-for-health-canada
The “may contain” label was introduced to warn people about potential allergens not listed in the ingredient list. This was done in case another food product during the production process could have come into contact, fallen into, been on the same production line, or any other incident that could have contaminated your product with an allergen. Although more and more companies are disclosing this information and becoming transparent on the true risks of their products, it is still important to do your research if you are unsure about a new food.
– Arianne K
For more information about food labelling, check out Food Allergy Canada’s website.